You and I both know that there isn’t a strategic marketing team, a strategic planning team, or for that matter a strategic anything team. I’m certain that everybody inside of your enterprise is much too engaged accomplishing what should be accomplished today to attend another meeting or be happy about being put on one more committee.
The truth is, even if you assumed a strategic management or strategic marketing team made sense – you almost certainly wouldn’t know how to put one together. And you aren’t likely to come across any person around the company who knows much more about it than you.
A strategic marketing team, like many other operational groups does not need to be sophisticated to set up and run as all that. Also it does not have to need anyone’s time and energy over a permanent basis, than yours.
Who will you get to be on your strategic marketing team? Who ought to be actively active in the process and who can be relied on to offer the resources and viewpoints you need?
From the get go pick three to five business owners from within your industry, people whose companies are well outside of your marketing areas. Ideally some people would be like you, others older with more practical experience, and some younger with fresh perspectives.
Getting them on board might take a little arm twisting, however when you offer to be on their strategic marketing team they’ll almost certainly agree to get on board with you.
According to his or her experiences they will present knowledge to help you get moving on your strategic marketing – and you will reciprocate. They will likely ask daunting questions and provide welcome in addition to uncomfortable opinions from their perspectives. Their comments will include shared experiences, industry knowledge and also totally different procedures that have worked effectively for them.
Effective business leaders understand that when you make better conclusions you will enjoy superior results, and that their best decisions are those made in alliance with folks whose achievements they respect and whose feedback they trust. It is universally true that whenever we harness to power of our colleagues, we make better judgements that are the fundamentals for higher profits.
To start out the first, of many, strategic team sessions, you’ll be identifying specifically what you want to accomplish. You must be able to look down the road, beyond today’s fires, and picture a target that is both far enough to be attainable – this takes time you know, yet close enough to be important. These are strategic sessions not crisis identification and management – and yet there should be a level of urgency in the process or nothing will get done.
And right from the start you should speak openly to your group of peers, explaining clearly how the results achieved will be measured. Be prepared for some meaningful discussions around this process, accurately identifying and agreeing on your targets, benchmarks and the definition of success in advance is critical to keeping the process moving forward and on track.
If these items are not clearly arranged in advance the resulting excuse making will destroy your credibility with your peers and eradicate momentum from the process.
As the strategies evolve and you take the results back to your company watch out for the agenda’s, hidden and otherwise of your staff. Every decision steps on somebody’s toes, at least a tiny bit and unless they are universally willing to set aside their internal issues and get together on the big picture, they can stop your progress dead in its tracks.
Every manager, supervisor, and employee has concerns about how these plans will effect them. Such things as cash flow, profitability, market share, employee satisfaction, and many other things will be impacted by the final decisions you and your strategic marketing team make. Be sensitive to their concerns and comments, Your people from the loading dock to the Board room must be 100% on board or all your strategic marketing team’s efforts will be a waste of time.
You and the strategic advisory team of your peers must consider how each element of your strategic marketing plan impacts your organization. This is an never ending story – your peer to peer strategic advisory team will meet continually. The topics discussed in these strategy sessions will expand to every area of your organization, creating a very real teams of advocates who will help you focus on your continued future.
A peer to peer collaboration process removes the number one problem faced by today’s business owners, making decisions in isolation with no one to trust to talk to, who will not hold it against them in some way.
Business owners who think strategically, plan comprehensively, and execute flawlessly will certainly outpace those who simply set goals and hope for the best. If you want to be even more successful in the future than you are today, a business to business mastermind group will show you how stay focused on what’s important to you, you family, and your business.
Effective business leaders know that when you make better decisions you get better results. They also know that their best decisions are those made in collaboration with people whose success they respect and whose opinions they trust. It is universally true that when we harness to power of our peers, we make better decisions 100% of the time. Find out how this is possible!
Additional Business Development Resources For You
Business Strategic Planning Articles and Videos
Strategic planning is a never-ending process. A strategic planning template is not some sort of checklist that you complete by the numbers are you go through the process. In fact, if there was such a thing as a physical strategic planning template, it would look more like an artist’s palette. That’s because it is where you and others will mix the various elements of your organization’s picture today – to create your collective vision of tomorrow. For businesses strategic planning is a concept, a mind set and a process. It is looking down the road at what’s around the bend. When everyone around your place is focusing on what’s coming you will all recognize it in time to take advantage of it. As things appear on the horizon each of you will be asking the question, what’s important about that from your various perspectives
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