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Developing a Pricing Strategy Part 1


Resources in the form of selected YouTube videos to help you leverage your business development strategies to achieve their greatest impact. Each element in the business development strategies equation, such as the pricing strategy video you're watching here, is interdependent with the others.

Developing a pricing strategy does not have to be sophisticated, it just has to be done. And executed.

I know you’ve heard the expression, “we’re losing a few dollars on every sale, but we’re making it up in volume” usually told as a joke. But somehow when the anxious marketer thinks about their pricing strategy they believe it doesn’t apply to them.

When it comes to developing a pricing strategy, do you know why so many small business owners are in such a race to get momentum, to get traction from their marketing efforts, that they forget the age old guideline– accuracy first, momentum second?

Do not forget when developing your pricing strategy,  that it doesn’t help to be making good time, when you’re heading in the wrong direction.

Videos are like the people who made them, different. Some provide more information than others and since we don’t know you and what you are specifically looking for, we’re posting a variety of them.

If the following resonates with you pass it along to your colleagues, if not there may be others that will coming down the road – so if you subscribe to our feed you’ll receive a heads-up when they’ve been posted.

No matter the subject (or quality for that matter) of the video above – in one way or another an element of marketing is tied to it. Marketing strategies are part of every element of every organization.

Today that means getting the right people to find us online – just like you found this video, and doing that is an element of keyword based marketing. The single most effect product we’ve found – and used consistently since it was in BETA is below.

Leverage The Power of the Internet To Grow Your Business!
Internet Marketing Explained – Main Street Profits via Cyberspace!


Most of us rely on occasional, often coincidental connections with our peers for the insights that could make all the difference. Conversely business owners who regularly integrate the experiences of their successful industry peers into their decision making process will certainly outpace those who simply set goals and hope for the best. Effective business leaders know that when you make better decisions you get better results. They also know that their best decisions are those made in collaboration with people whose success they respect and whose opinions they trust. It is universally true that when we harness to power of our peers, we make better decisions 100% of the time. Find out how this is possible!

An online pricing strategy can be developed and executed – seeing the results immediately when using the advertising and promotion tools in the social media marketing arena. As the internet and Social Media evolve, one thing is clear – Facebook is king. The great news is that this huge source of leads is right at your fingertips. The bad news is that most people are doing it all wrong and not capitalizing on its massive potential. It’s time you start leveraging the most powerful social media platform. Every successful business depends on people – Facebook is where they are spending their time online.

Additional Pricing Strategy Resources For You

Small Business Pricing Strategy
A review of small business pricing strategy options and their role in determining overall small business pricing.

Pricing Strategies for Small Business (101 for Small Business …
Pricing Strategies for Small Business (101 for Small Business) [Andrew Gregson] on Amazon.com. *FREE* super saver shipping on qualifying offers. Pricing a …

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4 Responses to “Developing a Pricing Strategy Part 1”

  1. slapcompany says:

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  2. bundawartini says:

    Your Video Is Very Useful Sharing Developing a Pricing Strategy Part 1 Kilgore SBDC Business Education.mp4

  3. staranjela says:

    brilliant video some very interesting points

  4. CarlosMendoification says:

    Price is one of the classic “4 Ps” of marketing (product, price, place, promotion). Yet in many B2B companies, marketers aren’t necessarily involved in pricing strategy.

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